Text Message Campaign Registry for Dialpad Customers

The major US mobile carriers are trying to regulate all SMS/MMS messages, and reduce spam sent via A2P (Application to Person) by requiring businesses to register their Brand & SMS/MMS Campaigns with a 3rd Party Reputation Authority called The Campaign Registry. 

All organizations that send text messages to ten-digit US phone numbers are required to register.

Outgoing SMS/MMS messages from unregistered numbers are subject to higher usage fees.

Dialpad has built a self-serve registration form that works directly with The Campaign Registry. Ensure the delivery of your text messages by registering your SMS/MMS campaign through our registration form. 

Register Now

Who is impacted

All companies that use SMS (including person-to-person conversational messages) are affected by these regulations.

It is particularly important for large companies using messaging for marketing, and companies using Dialpad’s API to send SMS, as you are more likely to notice an impact on your messaging if you send a substantial amount of outbound text messages.

Why you need to register your text messaging campaign

All organizations that send text messages to ten-digit US phone numbers are required to register their messaging campaigns.

All outbound SMS/MMS messages from phone numbers that are not associated with an 'Approved' A2P Campaign are at a high risk of being blocked and are subject to higher usage fees.

What you need to do

To avoid interruptions to your outbound SMS service, your Company Admin must register your campaign. 

This process is quick and painless and takes approximately 10 minutes to complete. If you don't know who your Admin is, please reach out to Dialpad Support for assistance!

During the registration process, you'll be asked to provide information about your business and your messaging usage. Let's go over what you will be asked. 

Basic company information

• Legal company name
• Contact information
• EIN/TIN Industry Segment

Messaging usage details

Information on your message usage and types. Expect questions such as:

• What is the main use of your SMS/MMS messages?
• How are SMS or MMS messages sent to consumers, or mobile phone users, outside your company?
• Are third party links or phone numbers sent in the messages?
• Do you collect Opt-In confirmation before contacting a consumer?
• How do you provide opt-out options or assistance to your consumers?

Have examples of these messages, as well as the regular automated and predefined messages that you send for your campaigns.

This information will be reviewed (and potentially rejected) by third parties. 

Be sure to review our Messaging Principles and Best Practices Help Center article for more information.

First things first, be sure to review our SMS Registration Guide. This guide will walk you through the entire registration process. 

Once you have read the guide and gathered the required information within your organization, your Company Admin is ready to start your registration by clicking the link below. 

Make sure to complete the form with as much detail as possible to avoid rejection. 

Register Now

Don't know who your Company Admin is? Reach out to Dialpad Support for assistance! 

Advanced messaging Users will need to distinguish between various types of messaging, such as marketing, customer service, and transactional messaging. Dialpad has a Help Center Article explaining each use case.

Cost

There are two parts to the registration process, each of which has associated fees: 

1. Brand Registration 
2. Campaign Registration

These fees are determined and charged by The Campaign Registry, not by Dialpad, so no matter what platform you use for texting, you will incur the same cost. 

Brand registration fees

Brand registration is part 1 of the SMS Registration process.  

This section validates the legitimacy of your US business by requesting details about your business type of business and information (you can expect to be asked for your Tax Id, Company Website, etc). TCR then checks the validity of your company against several databases and sometimes enlists the help of 3rd Party Vetting (verification) services.

Brand registration fees apply for every brand application.

Messaging Registration (also known as Campaign registration) is the process of registering your organization's outbound SMS traffic.

There are one-time setup fees for a campaign, and monthly recurring fees based on the type of campaign.

Some customers may need more than one campaign type based on different types of usage. 

Messaging rates

With the increased infrastructure costs associated with Brand and Campaign registration, there will be changes to SMS/MMS costs.

All outbound SMS and MMS messages are billed per message.

Messaging fees are paid by Calling Credits and are not a part of your monthly bill. To ensure that your office has sufficient credits and is always able to send outbound SMS and MMS messages, ensure that auto-recharge is enabled.

For companies who have successfully registered, Dialpad will cover the cost of the first 250 outbound SMS/MMS of every Ai Voice (formerly Dialpad Talk) user every month. 

Messaging rates differ for registered and unregistered users. Refer to the pricing tables below. 

Rates for REGISTERED users

Rates for UNREGISTERED users

Please note that Dialpad does bill for messages marked as undelivered. While this might sound odd, Undelivered does not mean that Dialpad did not send your message — it simply means it was not delivered by the downstream carrier.  

Understanding the registration process

Over the past year, the registration process has continually evolved, making it difficult for providers to effectively communicate directions to their customers.

Despite this constant evolution, Dialpad has made every effort to simplify the process and minimize the impact and cost to our Users.

Our user-friendly registration form lives within the Dialpad product, and makes decisions on what type of campaign will be best to not only ensure successful approval, but also save you the most money.

In addition, Dialpad is able to manage the very complex restrictions that are enforced; such as how many numbers can be added to a single campaign. When a Dialpad customer adds new numbers, Dialpad makes the process of adding those numbers to an existing campaign as seamless as possible. 

The diagram below is a high-level overview of the registration process forced on all campaign service providers like Dialpad. It was designed by the Mobile Network Operators and TCR committee, with multiple entities being the (often manual) decision-makers on brand and campaign registration approval.

More information

 Be sure to thoroughly review our additional resource material:

• SMS Registration Guide 
• Text Message Campaign Registry FAQs

If you have any additional questions, please do not hesitate to reach out to Customer Support.