- 14 Nov 2024
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Text Message Campaign Registry for Dialpad Customers
- Updated on 14 Nov 2024
- 5 Minutes to read
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Major US mobile carriers are implementing regulations to reduce spam in SMS/MMS messages through A2P messaging. Businesses sending texts to US phone numbers must register their campaigns with The Campaign Registry to avoid blocks starting December 1st, 2024. Dialpad offers a self-serve registration form to simplify the process. Registration is crucial for large companies and those using Dialpad's APIs for messaging. The process involves providing business and messaging details. Fees apply for brand and campaign registration. Messaging rates will change, and Dialpad covers the first 250 outbound messages for registered users. The registration process has evolved, but Dialpad aims to streamline it for users. Additional resources are available for further information.
The major US mobile carriers are trying to regulate all SMS/MMS messages and reduce spam sent via A2P (Application to Person) messaging.
This means that all business that send text messages to ten-digit US phone numbers are required to register their Brand & SMS/MMS Campaigns with a 3rd Party Reputation Authority called The Campaign Registry (TCR).
Dialpad has built a self-serve registration form that works directly with TCR to make the registration process as simple as possible.
Why you need to register
All outbound SMS/MMS messages from phone numbers not associated with an 'Approved' A2P Campaign will be blocked by carriers starting on December 1st, 2024.
Registration is particularly important for large companies using messaging for marketing, and companies using Dialpad’s APIs to send outbound SMS and MMS message.
Incoming messages are not affected.
What you need to do
To avoid interruptions to your outbound SMS service, your Company Admin must register your campaign.
This process is quick and painless and takes approximately 10 minutes to complete.
During the registration process, you'll be asked to provide information about your business, messaging usage, and messaging types.
Expect to provide information on your legal company information (including EIN/TIN Industry Segment) and questions such as:
- What is the main use of your SMS/MMS messages?
- How are SMS or MMS messages sent to consumers, or mobile phone users, outside your company?
- Are third-party links or phone numbers sent in the messages?
- Do you collect Opt-In confirmation before contacting a consumer?
- How do you provide opt-out options or assistance to your consumers?
You'll need to include examples of these messages and the regular automated and predefined messages you send for your campaigns.
Third parties, not Dialpad, will review this information.
Once completed, your campaign status (approved or denied) will appear in your Campaign Dashboard.
How to register
First things first, review our SMS Registration Guide. This guide will walk you through the entire registration process.
Once you've read the guide and gathered the required information, start the registration by clicking the link below.
Cost
There are two parts to the registration process, each of which has associated fees:
- Brand Registration
- Campaign Registration
These fees are determined and charged by The Campaign Registry, not Dialpad.
Brand and campaign registration each have a one-time registration fee.
TCR charges a recurring monthly campaign fee which you will see on your bill.
Brand registration fees
Brand registration is part 1 of the SMS Registration process.
This section validates the legitimacy of your US business by requesting details about your business type of business and information (you can expect to be asked for your Tax Id, Company Website, etc). TCR then checks the validity of your company against several databases and sometimes enlists the help of 3rd Party Vetting (verification) services.
Brand registration fees apply for every brand application.
Type | Fee | Required For | Charged by |
Brand Application Fee | $4 (one time) | All Customers | TCR |
Brand vetting fee | $40 (one time) |
| TCR |
If your brand registration gets rejected, you are required to apply again and will be billed $8 USD.
The fees are subject to change.
Campaign registration fees
Messaging Registration (also known as Campaign registration) is the process of registering your organization's outbound SMS traffic.
There are one-time setup fees for a campaign, and monthly recurring fees based on the type of campaign.
Some customers may need more than one campaign type based on different types of usage.
Type | Fee | Required For | Charged by |
---|---|---|---|
Campaign Vetting Fee | $15 (one time) | All Customers | Syniverse |
Number Pooling | $100 (one time) | Customers with more than 49 numbers that send SMS | TCR |
Campaign Fee | Average ranges from $1.50 to $10 (monthly) | Completion of the self-serve registration form will assign the appropriate Campaign type according to the organization texting needs. The table below lists out the different campaign types. | TCR |
Campaign Type | Which customers does this apply to? | Charge |
Low Volume - UCaaS (conversational) or Mixed | For customers who only send low volume conversational type text messages or a low volume of varying types of messages | $1.50 |
High Volume - UCaaS (conversational) or Mixed | For customers who only send high volume conversational type text messages or a high volume of varying types of messages | $10.00 |
Sole Proprietor | For Customers who register as a sole proprietor. | $2.00 |
2FA (Two Factor Authentication), Customer Care (Contact Center), Delivery Notifications, Fraud Alert Messaging, Higher Education, Marketing, Polling and Voting, Security Alert, M2M, Carrier Exemptions, Sweepstakes, Political, Social | Customers will only see this charge on their invoice if they select this as their sole use case during the registration process. | $10.00 |
Public Service Announcements Agents and Franchises | $30.00 | |
Charity | $3.00 | |
Emergency | $5.00 |
Messaging rates
With the increased infrastructure costs associated with Brand and Campaign registration, there will be changes to SMS/MMS costs.
All outbound SMS and MMS messages are billed per message.
Messaging fees are paid by Calling Credits and are not a part of your monthly bill. To ensure that your office has sufficient credits and is always able to send outbound SMS and MMS messages, ensure that auto-recharge is enabled.
For companies who have successfully registered, Dialpad will cover the cost of the first 250 outbound SMS/MMS of every Ai Voice (formerly Dialpad Talk) user every month.
Messaging rates differ for registered and unregistered users. Refer to the pricing tables below.
Rates for REGISTERED users
Dialpad Plan Type | # of Outbound Messages Included Per License | Per message fee in USD | |||
SMS (Inbound) | SMS (Outbound) | MMS (Inbound) | MMS (Outbound) | ||
Dialpad Connect (all licenses) | 250 | No Charge | $0.008 | No Charge | $0.024 |
Dialpad Support (all licenses) | -- | $0.008 | $0.008 | $0.024 | $0.024 |
Dialpad Sell (all licenses) | -- | $0.008 | $0.008 | $0.024 | $0.024 |
Group / Shared Lines | -- | $0.008 | $0.008 | $0.024 | $0.024 |
Rates for UNREGISTERED users
Dialpad Plan Type | # of Outbound Messages Included Per License | Per message fee in USD | |||
SMS (Inbound) | SMS (Outbound) | MMS (Inbound) | MMS (Outbound) | ||
Dialpad Connect (all licenses) | -- | No Charge | $0.016 | No Charge | $0.048 |
Dialpad Support (all licenses) | -- | $0.016 | $0.016 | $0.048 | $0.048 |
Dialpad Sell (all licenses) | -- | $0.016 | $0.016 | $0.048 | $0.048 |
Group / Shared Lines | -- | $0.016 | $0.016 | $0.048 | $0.048 |
Dialpad-to-Dialpad messages (internal messages sent via Dialpad within your Company) are not impacted by the mandatory text message registration — they remain unlimited and free of charge.
Please note that Dialpad does bill for messages marked as undelivered. While this might sound odd, Undelivered does not mean that Dialpad did not send your message — it simply means it was not delivered by the downstream carrier.
Understanding the registration process
The registration process has continually evolved, making it difficult for providers to communicate directions to their customers effectively.
Despite this constant evolution, Dialpad has made every effort to simplify the process and minimize the impact and cost to our Users.
Our user-friendly registration form lives within the Dialpad product and decides what type of campaign will be best to ensure successful approval and save you the most money.
The diagram below is a high-level overview of the registration process forced on all campaign service providers like Dialpad. It was designed by the Mobile Network Operators and TCR committee, with multiple entities being the (often manual) decision-makers on brand and campaign registration approval.
More information
Be sure to review our additional resource materials:
If you have any additional questions, please reach out to Customer Care.
For all questions about the SMS registration, please contact Dialpad.