Text Message Campaign Registry for Dialpad Customers

The major US mobile carriers are trying to regulate all SMS/MMS messages and reduce spam sent via A2P (Application to Person) messaging.  

This means all businesses who send text messages to ten-digit US phone numbers must register their Brand & SMS/MMS Campaigns with a 3rd Party Reputation Authority called The Campaign Registry (TCR).

Dialpad has built a self-serve registration form that works directly with TCR to make the registration process as simple as possible. 

Why you need to register

All outbound SMS/MMS messages from phone numbers not associated with an 'Approved' A2P Campaign will be blocked by carriers starting on February 1st, 2025. 

Registration is particularly important for large companies using messaging for marketing, and companies using Dialpad’s APIs to send outbound SMS and MMS messages.

What you need to do

To avoid interruptions to your outbound SMS service, your Company Admin must register your campaign. 

This process is quick and takes approximately 10 minutes to complete. 

During the registration process, you'll be asked to provide information about your business, messaging usage, and messaging types. 

Expect to provide information on your legal company information (including EIN/TIN Industry Segment) and questions such as:

• What is the main use of your SMS/MMS messages?

• How are SMS or MMS messages sent to consumers, or mobile phone users, outside your company?

• Are third-party links or phone numbers sent in the messages?

• Do you collect Opt-In confirmation before contacting a consumer?

• How do you provide opt-out options or assistance to your consumers?

You must include examples of these messages and the regular automated and predefined messages you send for your campaigns.

Third parties, not Dialpad, will review this information. 

Once completed, your campaign status (approved or denied) will appear in your Campaign Dashboard.

How to register

First things first, review our SMS Registration Guide. This guide will walk you through the entire registration process. 

Once you've read the guide and gathered the required information, start the registration by clicking the link below. 

Register Now

Cost

There are two parts to the registration process, each of which has associated fees: 

1. Brand Registration 

2. Campaign Registration

These fees are determined and charged by The Campaign Registry, not Dialpad.

Brand registration fees

Brand registration is part 1 of the SMS Registration process.  

This section validates the legitimacy of your US business by requesting details about your business type of business and information (you can expect to be asked for your Tax Id, Company Website, etc). TCR then checks the validity of your company against several databases and sometimes enlists the help of 3rd Party Vetting (verification) services.

Brand registration fees apply for every brand application.

Messaging Registration (also known as Campaign registration) is the process of registering your organization's outbound SMS traffic.

There are one-time setup fees for a campaign, and monthly recurring fees based on the type of campaign.

Some customers may need more than one campaign type based on different types of usage. 

Multiple Brands and Campaigns

Do you have more than one brand or messaging campaign? Not to worry, Dialpad supports registering multiple brands and campaigns through the Dialpad Admin Portal.

Once your first brand and campaign are created, you’ll see options on your Registration Dashboard to begin the process again for additional brands and/or campaigns.

Messaging rates

With the increased infrastructure costs associated with Brand and Campaign registration, there will be changes to SMS/MMS costs.

All outbound SMS and MMS messages are billed per message.

Messaging fees are paid by Calling Credits and are not a part of your monthly bill. To ensure that your office has sufficient credits and is always able to send outbound SMS and MMS messages, ensure that auto-recharge is enabled.

For companies who have successfully registered, Dialpad will cover the cost of the first 250 outbound SMS/MMS of every Dialpad Connect user every month. 

Messaging rates differ for registered and unregistered users. Refer to the pricing tables below. 

Rates for REGISTERED users

Rates for UNREGISTERED users

Please note that Dialpad does bill for messages marked as undelivered. While this might sound odd, Undelivered does not mean that Dialpad did not send your message — it simply means it was not delivered by the downstream carrier.  

Understanding the registration process

The registration process has continually evolved, making it difficult for providers to communicate directions to their customers effectively.

Despite this constant evolution, Dialpad has made every effort to simplify the process and minimize the impact and cost to our Users.

Our user-friendly registration form lives within the Dialpad product and decides what type of campaign will be best to ensure successful approval and save you the most money.

The diagram below is a high-level overview of the registration process forced on all campaign service providers like Dialpad. It was designed by the Mobile Network Operators and TCR committee, with multiple entities being the (often manual) decision-makers on brand and campaign registration approval.

More information

 Be sure to review our additional resource materials:

• SMS Registration Guide 

• Text Message Campaign Registry FAQs

If you have any additional questions, please reach out to Customer Care.