Branded Calling
- 28 Jan 2025
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Branded Calling
- Updated on 28 Jan 2025
- 1 Minute to read
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- PDF
Article summary
Branded calling enhances business credibility by displaying brand name and verified status on outgoing calls, improving answer rates and customer trust. Dialpad offers this service through partners TNS and Hiya, allowing customization of caller ID with logo and reason for calling. Benefits include increased call answer rates, legitimacy perception, brand credibility, and competitive advantage. Supported carriers vary by country, with TNS for US numbers and Hiya for non-US numbers. Countries supported include Japan, Australia, Canada, UK, and others. Pricing is determined by providers TNS and Hiya, with character limits for display names varying by carrier. Dialpad does not directly provide branded calling, partnering with TNS and Hiya for this service.
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Branded calling helps your business stand out and build trust by displaying your brand name and verified status on outgoing calls. Depending on the provider, you can even display a custom logo and reason for calling! This helps improve answer rates and builds trust with your customers.
Let’s dive into the details.
Who can use this
Dialpad offers branded call display through our partner providers, TNS and Hiya. You will work directly with these providers to set up your organization’s branded call display(s).
Benefits of Branded Calling
Branded Calling causes caller ID to display a caller’s name and verified status before the call even starts.
Here’s how it benefits you:
More answered calls: Customers are more likely to pick up.
Avoid spam labels: Your calls are seen as legitimate.
Build trust: Reinforces your brand’s credibility.
Stay ahead: Lets you gain an edge over competitors.
Supported countries and carriers
The carrier providing branded calling will vary based on your country and phone number.
For US numbers, Dialpad partners with TNS to provide this service.
Supported carriers include:
Verizon
T-Mobile
AT&T
For non-US numbers, Dialpad partners with Hiya to provide this service.
Supported carriers include:
Canada - Rogers, Bell
United Kingdom - BT/EE, Virgin Media O2
Global - Samsung phones
Supported Countries
Hiya supports branded calling in the following countries:
Japan
Australia
Canada
United Kingdom
New Zealand
Belgium
France
Germany
Netherlands
Switzerland
Mexico
Spain
Singapore
Poland
Malaysia
Brazil
Ireland
Indonesia
Italy
Signup for Branded Calling
To sign up for Branded Calling, fill out this form, or ask your Dialpad Customer Success Manager. We will connect you directly with our partner providers.
Frequently asked questions
Is there a character limit for my display name?
Yes, and it is carrier specific.
For example, Verizon allows up to 15 characters for branded calling, while T-Mobile allows up to 25 characters.
Is there a cost to use Branded Calling?
Yes. Pricing varies depending on the provider. TNS or Hiya will work with you to determine the best price for your needs.
Does Dialpad provide the Branded Calling service directly?
No, Dialpad does not directly provide the Branded Calling service. We partner with two leading third-party providers—TNS (Transaction Network Services) and Hiya—to enable this solution. These providers specialize in delivering branded calling and spam protection services.
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