Branded Calling

Branded calling helps your business stand out and build trust by displaying your brand name and verified status on outgoing calls. Depending on the provider, you can even display a custom logo and reason for calling! This helps improve answer rates and builds trust with your customers.

Let’s dive into the details.

Who can use this

Dialpad offers branded call display through our partner providers, TNS and Hiya. You will work directly with these providers to set up your organization’s branded call display(s).

Benefits of Branded Calling

Branded Calling causes caller ID to display a caller’s name and verified status before the call even starts.
Here’s how it benefits you:

• More answered calls: Customers are more likely to pick up.

• Avoid spam labels: Your calls are seen as legitimate.

• Build trust: Reinforces your brand’s credibility.

• Stay ahead: Lets you gain an edge over competitors.

Supported countries and carriers

The carrier providing branded calling will vary based on your country and phone number.

For US numbers, Dialpad partners with TNS to provide this service.

Supported carriers include:

• Verizon

• T-Mobile

• AT&T

For non-US numbers, Dialpad partners with Hiya to provide this service.

Supported carriers include:

• Canada - Rogers, Bell

• United Kingdom - BT/EE, Virgin Media O2

• Global - Samsung phones

Signup for Branded Calling

To sign up for Branded Calling, fill out this form, or ask your Dialpad Customer Success Manager. We will connect you directly with our partner providers.

Frequently asked questions

Is there a character limit for my display name?

Yes, and it is carrier specific.

For example, Verizon allows up to 15 characters for branded calling, while T-Mobile allows up to 25 characters.

Is there a cost to use Branded Calling?

Yes. Pricing varies depending on the provider. TNS or Hiya will work with you to determine the best price for your needs.

Does Dialpad provide the Branded Calling service directly?

No, Dialpad does not directly provide the Branded Calling service. We partner with two leading third-party providers—TNS (Transaction Network Services) and Hiya—to enable this solution. These providers specialize in delivering branded calling and spam protection services.