Text Message Campaign - Use Cases for Dialpad Customers with High-Volume Messaging

If you send a substantial amount of outbound SMS, such as large companies, companies that use messaging for marketing, and companies that use Dialpad’s API to send SMS, you are likely to exceed the Campaign Registry’s message rate limits and daily caps on messages that are applied to basic messaging users. Companies that send more than 1000 messages per day and less or more than 1 message per second will find they need the additional flexibility that comes with registering as an advanced messaging campaign.

Here are the standardized use cases adopted by The Campaign Registry: You can ensure delivery of your messages by sub-dividing your company’s messaging into separate “use cases”, which identify the type of messages and purpose you expect to send from each phone number or set of phone numbers.



Any authentication, verification, or one-time passcode

Account Notifications

Standard notifications for account holders, relating to and being about an account

Customer Care

All customer care interaction, including but not limited to account management and customer support

Delivery Notifications

Notification about the status of the delivery of a product or service

Fraud Alert Messaging

Notifications regarding potential fraudulent activity on a user's account

Higher Education

Messaging created on behalf of Colleges or Universities, including School Districts and education institutions.

Low Volume Mixed

For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc).


Any communication that includes marketing and/or promotional content


Any messaging campaign containing 2 to 5 standard use cases

Polling and voting

The sending of surveys and polling/voting campaigns for non political arenas

Public Service Announcement

Informational messaging to raise an audience's awareness about important issues

Security Alert

A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take

Carrier Exemptions

Only applicable if an exemption by a Carrier has already been approved.


Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations

Conversational Messaging

Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. This requires restricting messages sent to numbers within the defined group.


Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.


All sweepstakes messaging


Part of organized effort to influence decision making of specific group. All campaigns to be verified. Limited to only federal campaigns.


Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts

Sole Proprietor

Limited to entities without an EIN / Tax ID

Platform Free Trial

Platform Free Trial offers with strict controls and MNO audit rights (MO opt in). 

Agents and Franchises

Agents; franchises; local branches

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