If you send a substantial amount of outbound SMS, such as large companies, companies that use messaging for marketing, and companies that use Dialpad’s API to send SMS, you are likely to exceed the Campaign Registry’s message rate limits and daily caps on messages that are applied to basic messaging users. Companies that send more than 1000 messages per day and less or more than 1 message per second will find they need the additional flexibility that comes with registering as an advanced messaging campaign.
Here are the standardized use cases adopted by The Campaign Registry: You can ensure delivery of your messages by sub-dividing your company’s messaging into separate “use cases”, which identify the type of messages and purpose you expect to send from each phone number or set of phone numbers.
Campaign Registry
Are you ready to register your company with the Campaign Registry? Dialpad has a dedicated Campaign Registry Help Center article to answer your questions on how Dialpad customers can get ready.
Use Case Definitions
Let's take a look at some of the different Use Cases you will encounter in the world of high-volume messaging.
2FA
Any authentication, verification, or one-time passcode
Account Notifications
Standard notifications for account holders, relating to and being about an account
Customer Care
All customer care interaction, including but not limited to account management and customer support
Delivery Notifications
Notification about the status of the delivery of a product or service
Fraud Alert Messaging
Notifications regarding potential fraudulent activity on a user's account
Higher Education
Messaging created on behalf of Colleges or Universities, including School Districts and education institutions.
Low Volume Mixed
For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc).
💡If you are considering selecting this use case, you may wish to simply identify as a Basic Messaging customer on Dialpad’s Campaign Registration form.
Marketing
Any communication that includes marketing and/or promotional content
Mixed
Any messaging campaign containing 2 to 5 standard use cases
Polling and voting
The sending of surveys and polling/voting campaigns for non political arenas
Public Service Announcement
Informational messaging to raise an audience's awareness about important issues
Security Alert
A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take
Carrier Exemptions
Only applicable if an exemption by a Carrier has already been approved.
❗️Selecting this Use Case requires further approval by the wireless carriers.
Charity
Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations
❗️Selecting this Use Case requires further approval by the wireless carriers.
Conversational Messaging
Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. This requires restricting messages sent to numbers within the defined group.
❗️Selecting this Use Case requires further approval by the wireless carriers.
Emergency
Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
❗️This Use Case is only available via pre-approval by the wireless carriers.
Sweepstakes
All sweepstakes messaging
❗️This Use Case is only available via pre-approval by the wireless carriers.
Political
Part of organized effort to influence decision making of specific group. All campaigns to be verified. Limited to only federal campaigns.
❗️This Use Case is only available via pre-approval by the wireless carriers. Please register at www.campaignverify.org.
Social
Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts
❗️This Use Case is only available via pre-approval by the wireless carriers.
Sole Proprietor
Limited to entities without an EIN / Tax ID
Platform Free Trial
Platform Free Trial offers with strict controls and MNO audit rights (MO opt in).
❗️This Use Case is only available via pre-approval by the wireless carriers.
Agents and Franchises
Agents; franchises; local branches
❗️Selecting this Use Case requires further approval by the wireless carriers.