---
title: "AI Spotlight: Interesting Question"
slug: "ai-spotlight-interesting-question"
description: "Unlock valuable insights as Dialpad Ai captures intriguing questions, providing a deeper understanding of customer needs and enhancing team performance."
tags: ["ai contact center", "ai sales", "analytics", "analytics report", "contact center analytics", "dialpad call center", "dialpad features", "Dialpad sell"]
updated: 2026-01-30T21:57:18Z
published: 2026-01-30T21:57:18Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dialpad.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Spotlight: Interesting Question

Knowing what questions your customers are asking helps us understand what matters to them, the issues they're facing, and what confuses them.

The ***Interesting Question*** moment uses [Dialpad AI](https://www.dialpad.com/dialpad-ai/) to capture questions from both agents and clients during calls, providing valuable insights into your team's service quality and knowledge gaps. This feature identifies areas for improvement, empowering coaches and supervisors to enhance training and ensure your team is asking the right qualifying questions and positioning things effectively.

Let's go over how this custom moment works.

> [!NOTE]
> Who can use this
> 
> Interesting Questions are a part of Dialpad AI. Check Dialpad AI country-specific availability [here.](https://help.dialpad.com/v1/docs/en/ai-dialpad-dialpad-ai#ai-language-availability)

## How to use interesting questions

Once [Dialpad AI is enabled,](/v1/docs/ai-dialpad-dialpad-ai) managers can find calls with coachable moments to improve and knowledge gaps by using the filters for the Interesting Question moment.

Easily review interesting question data from your web call history or from the analytics section.

### Access interesting question data from analytics

Navigate to the **Analytics** section from the Dialpad Admin Portal.

1. Filter by contact center, coaching team, or review all calls
2. Select the **Moment** filter
3. Select the box beside **Interesting Question**
4. Select **Apply**

![Filtering data by Interesting Question in Analytics](https://cdn.us.document360.io/0f28ad44-2863-4372-a27e-c6728808d742/Images/Documentation/Interesting-question-in-Analytics.png)

### Access interesting question data from Conversation History

Navigate to the **Conversation History** section from the Dialpad Admin Portal.

1. Filter by contact center, coaching team, or review all calls
2. Select the **Moment** filter
3. Select the box beside **Interesting Question**
4. Select if you'd like to review calls with interesting questions from the customer, agent, or both
5. Select **Apply**

![Filtering by Interesting question in Conversation History](https://cdn.us.document360.io/0f28ad44-2863-4372-a27e-c6728808d742/Images/Documentation/Interesting-question-in-conversation-history.png)

To see the full details of the call, click the**AI icon** to view the call summary.

![Open call summary from the Conversation History](https://cdn.us.document360.io/0f28ad44-2863-4372-a27e-c6728808d742/Images/Documentation/Open-call-summary-from-conversation-history.png)

> [!TIP]
> Tip
> 
> If a customer asks a question your agents don’t know how to answer, consider adding that to an [AI Live Coach Card](/v1/docs/ai-live-coach-cards) to help them the next time that question comes up.

## Identify trends

From the **Analytics**section, easily spot and decipher patterns. See if questions are trending up or down over time as you train up your sales reps and contact center agents with support materials and Live Coach Cards.

1. Select the**Interesting Question** filter
2. Navigate to a day to see the number of calls where interesting questions were captured, and on which side (agent or caller).

![Analytics data filtered by Interesting question](https://cdn.us.document360.io/0f28ad44-2863-4372-a27e-c6728808d742/Images/Documentation/Analytics-data-filtered-by-interesting-question.png)

> [!NOTE]
> Use the feedback
> 
> If callers are frequently calling because they can't find the 'edit' button on their payment profile, take this feedback to your design team so they can make it more visible.
> 
> If clients constantly call to complain about a missing feature, take that feedback to your product team so they can adjust accordingly.

<editor360-custom-block data-preprocessing="true" data-sanitizationtags="button"><p data-tomark-pass=""><a href="https://www.dialpad.com/features/artificial-intelligence/" rel="noopener"><button class="learnbtn">Learn More About AI</button></a></p></editor360-custom-block>

## Related

- [Dialpad AI](/dialpad-admin-dialpad-ai.md)
- [Custom Moments](/custom-moments.md)